© 2019 Michelle Jensen Design


The majority of North Dakota rural areas rely on volunteers to provide emergency services to local communities. The ND EMS Association is a non-profit organization that works to provide training, funding, and support to EMS service centers across the state.


MJD worked with the ND EMS Foundation to develop a booklet to explain and engage business owners in a new funding concept: the Perpetual Support Initiative. 


The initiative asks businesses to commit to a specific financial amount for a period of 5 - 10 years to ensure a consistent source of funding for the non-profit organization.